APMEX Professional Careers

  • Acquisition Marketing Manager

    Job Locations US-OK-Oklahoma City
    Job ID
    2018-1323
    Category
    Marketing
    Type
    Regular Full-Time
  • About APMEX

    Step into the modern age of the e-commerce world by joining the team at the nation’s leader in Precious Metals. Known for much more than the largest inventory selection, best customer service and dedicated employees, APMEX is a name synonymous with e-commerce, technology and innovation.  The APMEX team is large enough to get the job done but small enough where every employee contributes to our success.  The Precious Metals industry is a specialized investment market and is unlike any other. Deciding to join -our team is an investment in your future!  We just celebrated our 16th year in business with being named the #1 Specialty eRetailer by Internet Retailer Magazine!

     

    You probably have a lot of options, so why work with us?

     

    At APMEX we want to hire like-minded people: those who are motivated to succeed in a startup culture love to think critically and who have fun doing it! Most importantly, you should be passionate about all things customer experience and stay on top of new trends and developments within the eCommerce industry. Free coffee, drinks, snacks, lunches, parking and great co-workers are all included with employment at APMEX!  You’ll be pleasantly surprised by our generous annual and holiday bonus programs.  Did we mention that you’re also immediately vested in our generous 401(k) match?  Click over to our Careers page and check out our Benefits to learn more!

    About The Role

    The Digital Marketing Manager is responsible for management of the SEO and paid digital media program, including paid search, shopping engines, display and retargeting.  This position will also participate in marketing strategy planning, provide subject matter expertise to the company, and drive results related to all acquisition marketing initiatives in accordance with the Annual Operating Plan.

     

    A Day in the Life of a Acquisition Marketing Manager:

    • In accordance with the AOP, and in conjunction marketing leaders, plan and execute the monthly, quarterly, and digital media plans for both paid media and SEO.
    • Plan digital media strategy by translating company business and marketing goals to the digital media space in order to maximize lead generation (web and phone) at a positive ROI.
    • Control digital media agency relationships on a day to day basis. Provide clear direction to them on all facets of the digital media program (including keyword strategy, copy, for PPC and test and innovation opportunities in general, etc) to maximize results against KPIs/ROI and make the most of their expertise.
    • Manage the SEO program including keyword research, technical SEO review, organic conversion and competitive analysis
    • In partnership with Analytics, utilize analysis of digital media data to maximize results, all in accordance with the AOP, KPIs, and other key metrics.
    • Work with agencies and/or partners to monitor competitive digital media activity (e.g. display and search strategies, offers, etc) and adjust plan as appropriate.
    • Participate in business unit strategic planning and update team on competitive and industry trends in the digital media space.
    • Understand the role and interrelationship between organizational functions. Take advantage of other acquisition marketing activities to maximize digital media results.
    • Manage the digital media budget with accountability for results.
    • KPIs for this position include but are not limited to:
      • Total number of visitors
      • Number of registrations 
      • Number of 1st purchases
      • Number of sales leads (as measured by inbound, non-service call volumes)

     

    Qualifications

    Education:

    • BA/BS in Marketing with a good understanding of technical SEO or BA/BS in Engineering or similar technical discipline. Advanced degree preferred.
       

    Experience:

    • Minimum 3 years experience managing high-scale SEM and digital media programs in the e-commerce space with clear quantifiable results either client side or agency side.

    Computer Skills:

    • Google Analytics, AdWords, Google Campaign Manager, Tealium or Google Tag Manager, Microsoft Excel, strong analytical skillset required.

    Other Requirements:

    • Digital media requirements include:
      • Attitude to constantly push self and partners to innovate and optimize the digital media program
      • Able to translate business goals into actionable digital media strategies and tactics
      • Comprehensive understanding of higher level digital media strategies and how they correlate to other disciplines
      • Complete understanding of all SEM and display tool sets
      • Mastery of all fundamental SEM and display concepts
      • Expert knowledge of the SEM and display space and ability to stay on the pulse of emerging trends to translate these trends into actionable insights or concrete tests for the rest of the organization
      • Experience planning SEM and display programs in the context of 360 communication planning
      • General understanding of SEO best practices and ability to leverage SEO insights to optimize SEM program
    • Ability to act as expert and thought leader on paid search engine marketing.
    • Experience managing integration with all pertinent search and display publisher reps.

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